Digital Marketing Specialist (Remote)

Summary

We are looking for a results-driven Digital Marketing Specialist to manage and optimize paid advertising campaigns across multiple platforms. The role focuses on lead generation, performance marketing, and improving campaign performance for high-quality conversions.

Job Description

We are expanding our digital presence and need a skilled digital marketer who can independently plan, execute, and optimize paid campaigns. You will be responsible for driving qualified leads through data-driven strategies, improving ROI, and managing multi-platform advertising efforts in a fast-paced remote environment (EST working hours).

Key Responsibilities

• Plan, manage, and optimize paid ad campaigns on Meta (Facebook & Instagram), Google Ads, TikTok, LinkedIn, YouTube, and Microsoft Ads
• Develop and implement lead generation and conversion optimization strategies
• Monitor campaign performance and improve ROI and cost efficiency
• Execute audience targeting, retargeting, and funnel strategies
• Conduct A/B testing for ads, creatives, and landing pages
• Analyze campaign data and prepare performance reports with insights
• Collaborate with design and development teams for campaign execution and branding consistency
• Stay updated with digital marketing trends and platform updates

Requirements

• Minimum 2 years of experience in digital marketing / performance advertising
• Hands-on experience with Meta, Google Ads, TikTok, LinkedIn, YouTube, and Bing Ads
• Strong understanding of lead generation funnels and conversion tracking
• Proven ability to scale and optimize paid campaigns
• Strong communication and analytical skills
• Ability to work independently and meet deadlines
• Comfortable working EST timezone hours
• Stable internet connection for remote work

Bonus (Preferred)

• Experience in Canadian immigration or service-based industry
• Familiarity with tools like SuiteCRM, Mailchimp, or similar marketing automation platforms

How to Apply

Send your application to: shahab@immigrationmatters.info

Include:

• Updated Resume
• Portfolio (campaign results, dashboards, or case studies preferred)

Subject Line:

Application – Digital Marketer

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